In designing the logo for Jungle, an overall strategy was essential to capture the essence and identity of the company. Before delving into design concepts, thorough brainstorming was conducted to establish a deep understanding of Jungle’s core values and visual identity.
Alphabetical Brainstorming:
Each letter from A-Z was paired with a word related to Jungle. This exercise helped me come up with different assocaitions with the concept of Jungle.
Each letter from A-Z was paired with a word related to Jungle. This exercise helped me come up with different assocaitions with the concept of Jungle.
Five Senses:
I wrote a couple of words under each category to give over the experience of being in the jungle environment.
I wrote a couple of words under each category to give over the experience of being in the jungle environment.
Mind Mapping:
I wrote “Jungle” in middle of the paper, surrounded Jungle was a web of interconnected words and ideas. This strategy helped come up with the character and identity of the play center.
I wrote “Jungle” in middle of the paper, surrounded Jungle was a web of interconnected words and ideas. This strategy helped come up with the character and identity of the play center.
Research:
After establishing a foundational understanding of Jungle through initial brainstorming, the next step in the logo design process was to start my research. I got inspiration from existing play centers, using Pinterest and Google images to inform and enhance the design direction.
After establishing a foundational understanding of Jungle through initial brainstorming, the next step in the logo design process was to start my research. I got inspiration from existing play centers, using Pinterest and Google images to inform and enhance the design direction.
Fonts:
The next step in designing the Jungle logo invloved the meticulous selection of about 15-20 fonts. The font had to be legible but also give over the cheerful and kid-friendly feel that the Jungle, play center offers.
The next step in designing the Jungle logo invloved the meticulous selection of about 15-20 fonts. The font had to be legible but also give over the cheerful and kid-friendly feel that the Jungle, play center offers.
Hand Sketch:
The progression from research and font selection to the creative visualization phase marked a significant milestone in the development of Jungle’s logo. Hand sketching made my vision of the logo ideas into tangible design elements.
The progression from research and font selection to the creative visualization phase marked a significant milestone in the development of Jungle’s logo. Hand sketching made my vision of the logo ideas into tangible design elements.
Computer Sketches:
Now, I made the transition to digital design using tools like Photoshop, InDesign, and Illustrator to come up with unique and creative logos.
Now, I made the transition to digital design using tools like Photoshop, InDesign, and Illustrator to come up with unique and creative logos.
Vote:
I chose my 3 best options, after designing my different logo concepts. I sent it out to a bunch a people to get their feedback on which logo they like best.
The Winner:
Following the selection of Jungle’s winning logo through all the feedback, the focus shifted towards creating the brand identity. This phase involved creating a brand pattern and showcasing the logo across various mockups.
Following the selection of Jungle’s winning logo through all the feedback, the focus shifted towards creating the brand identity. This phase involved creating a brand pattern and showcasing the logo across various mockups.